The fashion industry is constantly evolving, with new designers and brands emerging every season to challenge conventions, redefine trends, and introduce fresh perspectives. As we look ahead to 2026, several rising stars are poised to make a significant impact on the global fashion landscape. From innovative design philosophies and avant-garde aesthetics to sustainable practices and ethical production, these brands are not only shaping the future of fashion but also influencing how consumers shop, dress, and engage with clothing.
The coming year promises to highlight designers who prioritize craftsmanship, storytelling, and creativity while responding to the growing demand for transparency and eco-conscious practices. This comprehensive guide explores the fashion brands to watch in 2026, detailing their design philosophies, standout products, and industry significance.
10 Fashion Brands to Watch in 2026
1. Talia Byre: Offbeat Knits and Feminine Tailoring
London-based womenswear label Talia Byre, founded by Central Saint Martins graduate Talia Lipkin-Connor, has steadily become a standout name in the fashion world. The brand is known for its offbeat knits, playful prints, and feminine tailoring that seamlessly balances creativity with wearability.
Established during the pandemic in 2020, Talia Byre quickly distinguished itself through its commitment to accessibility and direct-to-consumer sales. Unlike traditional fashion houses, Lipkin-Connor operates with a small team based in Hackney, emphasizing personal touch and customer engagement. Popular pieces like the brand’s asymmetrical knit dresses and signature printed cardigans have become coveted for their ability to mix statement style with comfort.
The brand is also recognized for its ethical practices, including the use of responsibly sourced materials and fair production methods. In 2026, Talia Byre is expected to expand internationally, showcasing collections that blend modern femininity with a playful twist. For fashion enthusiasts who value creativity, quality, and ethical considerations, Talia Byre is one to watch.
2. Oscar Ouyang: Experimental Knitwear Meets Storytelling
Oscar Ouyang is a Central Saint Martins MA graduate who has earned acclaim for his experimental knitwear designs. Ouyang pushes the technical and aesthetic limits of knitwear, incorporating influences from anime, medieval art, nature, and personal narratives.
His signature pieces often feature heritage yarns such as Donegal wool or Harris tweed, reimagined in light, breathable textures that redefine traditional knitwear. The brand’s innovative approach not only highlights the versatility of materials but also demonstrates how garments can tell a story. For example, Ouyang’s Fall 2025 collection included layered knit vests with hand-painted motifs inspired by forest landscapes, merging artistry with functional fashion.
In 2026, Ouyang is expected to expand collaborations with high-end retailers and explore limited-edition pieces that highlight craftsmanship and creativity. Consumers looking for statement knitwear that blends tradition, innovation, and narrative-driven design should keep an eye on this rising talent.
3. Moja Rowa: Sustainable Innovation in Milan
Moja Rowa, showcased at Milan Fashion Week, is gaining recognition for its combination of innovation and sustainability. The brand’s emphasis on eco-friendly materials and ethical production practices aligns perfectly with the growing global demand for conscious fashion.
Notable pieces include jackets crafted from recycled fibers and sustainable leather boots designed to minimize environmental impact without compromising style. Moja Rowa has also embraced modular clothing concepts, allowing customers to adjust or layer garments for multiple looks, reducing waste and promoting longevity.
The brand’s dedication to sustainability and modern design makes it a compelling option for consumers seeking fashion that reflects both ethical and aesthetic values. In 2026, Moja Rowa plans to expand its global footprint, potentially collaborating with like-minded fashion and lifestyle brands to further highlight sustainable innovation.
4. Victor Hart: Minimalist Sophistication
Victor Hart has emerged as a brand synonymous with minimalism and precise tailoring. Known for its clean lines, structured silhouettes, and refined color palettes, Victor Hart appeals to fashion-conscious individuals who prioritize timeless style over fleeting trends.
Key collections feature tailored blazers, high-waist trousers, and fluid dresses in neutral tones, making it easy for consumers to mix and match pieces for both work and social settings. The brand has also gained attention for its high-quality fabrics, such as organic cotton, silk blends, and recycled wool.
In 2026, Victor Hart is expected to introduce capsule collections that expand its menswear and accessories range, further cementing its reputation for quality craftsmanship and minimalist design. For shoppers seeking sophistication, subtlety, and investment-worthy pieces, Victor Hart offers enduring elegance.
5. Henri Paris: Classic Tailoring with Modern Twist
Henri Paris is a Paris-based brand known for fusing traditional tailoring with contemporary silhouettes. The label has caught the attention of fashion critics and consumers alike by blending precision craftsmanship with forward-thinking designs.
Standout items include sharply tailored suits with unique paneling, oversized coats with exaggerated shoulders, and refined dresses that combine classical techniques with bold modern cuts. Henri Paris frequently incorporates innovative fabrics and technical finishes, giving timeless pieces a contemporary edge.
In 2026, the brand plans to expand into luxury ready-to-wear collections that appeal to both younger consumers seeking modernity and established clientele valuing timeless elegance. Henri Paris exemplifies the balance between heritage and modernity, making it one of the brands to watch.
6. Davii: Avant-Garde Expression
Davii has made a name for itself through avant-garde and experimental designs. The brand uses bold colors, unconventional textures, and dramatic silhouettes to challenge traditional fashion norms. Its Fall 2025 collection featured layered mesh dresses, metallic-paneled jackets, and sculptural footwear, showcasing a fearless approach to fashion.
Davii appeals to individuals who embrace creativity and self-expression through their wardrobe. The brand’s innovative collections push boundaries while maintaining wearability, making each piece both art and fashion. In 2026, Davii is expected to collaborate with international fashion weeks and emerging artists, thereby expanding its global influence.
7. Rùadh: Sustainable Denim Excellence
Founded by Jac Cameron, cofounder of Ayr, Rùadh focuses on sustainable denim, blending streetwear aesthetics with high-quality materials and ethical production. The brand’s signature denim jackets, wide-leg jeans, and versatile shirting combine durability with contemporary style.
Rùadh’s commitment to sustainability is reflected in the use of organic cotton, low-impact dyes, and fair labor practices. In 2026, Rùadh is expected to expand into outerwear and lifestyle collections, solidifying its reputation as a brand that champions both fashion and environmental responsibility.
8. 6397: Minimalist Design Meets Sustainability
6397 is recognized for its minimalist designs, high-quality materials, and sustainable production practices. The brand creates versatile pieces that prioritize longevity, such as classic trench coats, structured blazers, and luxurious knits.
The brand’s loyal following appreciates its focus on durability and timeless aesthetics. For 2026, 6397 plans to expand its international presence while maintaining its commitment to sustainability and refined minimalism. Consumers seeking investment pieces with ethical values will find the brand appealing.
9. Amir Taghi: Elegance and Craftsmanship
Amir Taghi is an emerging designer renowned for elegant, high-quality designs that highlight meticulous craftsmanship. The brand produces tailored garments, refined eveningwear, and bespoke outerwear with exquisite attention to detail.
Amir Taghi’s collections have been praised for combining luxurious fabrics, precise tailoring, and wearable sophistication. In 2026, the brand is expected to expand into premium accessories, offering handbags, shoes, and small leather goods that complement its refined clothing line.
10. Dwarmis: Creative Fusion
Dwarmis is gaining attention for blending traditional techniques with modern design aesthetics. The brand’s pieces are notable for their innovative construction, artistic prints, and versatile silhouettes. Dwarmis has become a favorite among fashion-forward consumers who appreciate creativity with functionality.
Upcoming 2026 collections will feature hybrid garments that can transition from casual to formal settings, emphasizing versatility and sustainability. Dwarmis exemplifies the next generation of designers prioritizing innovation, craftsmanship, and conscious fashion.
Why These Brands Matter
The brands highlighted here represent the next wave of fashion innovators. They are not only introducing fresh designs but also responding to evolving consumer values, including sustainability, ethical production, and versatility. These emerging designers are redefining what it means to invest in fashion, offering pieces that blend aesthetics, quality, and responsibility.
With the fashion landscape shifting toward conscious consumerism, 2026 promises to spotlight brands that prioritize both creativity and integrity. Whether through avant-garde designs, minimalist sophistication, or sustainable production, these brands provide insight into the direction of fashion for years to come.
Trends Driving 2026 Fashion
Several key trends will influence these rising brands in 2026:
- Sustainability and Ethical Fashion: Brands are increasingly adopting eco-friendly materials, transparent supply chains, and circular production methods.
- Direct-to-Consumer Models: Smaller brands are bypassing traditional retail to maintain closer connections with their audience and deliver affordable luxury.
- Versatile and Functional Design: Consumers are seeking pieces that can transition across occasions, offering practicality without compromising style.
- Experimental Textures and Prints: Designers are using innovative fabrics, prints, and textures to create visually striking, statement-making garments.
- Storytelling and Heritage: Emerging brands are emphasizing personal narratives and cultural references, adding emotional value to their products.
How to Follow and Shop These Brands
Many of these brands have embraced digital-first strategies, using Instagram, TikTok, and e-commerce platforms to reach global audiences. Direct-to-consumer websites often offer limited-edition pieces, early access to collections, and virtual styling consultations. Fashion enthusiasts can engage with these brands by subscribing to newsletters, attending online shows, or following designer collaborations with established retailers.
For example, Talia Byre frequently releases capsule collections through its online store, while Oscar Ouyang occasionally partners with luxury boutiques to showcase special knitwear pieces. Sustainability-focused brands like Moja Rowa and Rùadh encourage pre-order options to reduce waste and overproduction, making it easier for consumers to support responsible fashion.
Emerging Fashion Brands to Watch in 2026
The fashion industry in 2026 will be defined by creativity, innovation, and conscious consumerism. Emerging designers like Talia Byre, Oscar Ouyang, Moja Rowa, Victor Hart, and others are pushing boundaries and redefining the fashion landscape. From avant-garde experimentation to minimalist elegance and sustainable practices, these brands offer a glimpse into the future of style.
By supporting these rising stars, consumers can access unique, high-quality garments while contributing to a more ethical and responsible fashion ecosystem. Keeping an eye on these brands not only provides insight into upcoming trends but also highlights how fashion is evolving to meet the demands of a more mindful and style-conscious audience.
